Hossegor: Property Market Update, January 2026

As is customary at the start of the year, we like to share our best wishes and good resolutions. We wish you a year in the image of the premium property market of the Basque coast: serene, yet full of ambition.

Our first indicator of the market's direction is the fall in the number of active listings for BARNES Hossegor and the Landes, for the first time in four years.

The second indicator concerns the price readjustment on the apartment market. In Hossegor, this shift appeared a few months later than on the Basque coast, with a decline of around 20% over three years, comparable to that seen on the Basque coast. As Hossegor's trends traditionally follow those of the Basque coast, this adjustment phase should soon come to an end, pointing to a stabilisation of prices. Following the surge in supply (a consequence of anti-Airbnb regulations and rent caps), we recorded a clear rebound in transaction volume (+30% in 2025 vs 2024), and even a slight recovery in average apartment prices, which had been falling since 2023 (-20% over three years).

The third indicator concerns the average price of houses, which had continued to rise despite the fall in transaction volume. Since the second half of 2025, however, we have observed a slight readjustment, particularly for properties still listed at price levels inherited from the post-Covid period.

We are therefore returning to a stabilised market, now as far from the post-Covid frenzy as from the "backlash" that followed, marked by soaring interest rates and rising construction and renovation costs.

However, beyond these averages and general market trends, the closer a property is to the coast and the more renovated it is, the better prices hold. Conversely, the further it is from the coast, with unfinished features or a lack of recent renovation, the more price adjustments become necessary to find a buyer.

Several fundamentals nonetheless allow for reasonable optimism:

• Interest rates have stabilised and appear to be "normalising" around 3% (a level comparable to 2013).
• Nationally, the gradual recovery in the number of transactions is approaching the levels seen in 2017-2018. This momentum, also visible in several major French and European cities, is a virtuous circle from which an attractive area such as Hossegor can benefit.
• Global financial markets are trading at high levels: in this context, some profit-taking, notably amid concerns about a possible correction of the AI bubble, could shift toward assets seen as more tangible and reassuring, including prestige real estate (just after gold).
• Finally, the French savings rate continues to rise, often toward investments perceived as "safer" than genuinely profitable... and what could be more reassuring than a property investment?

Thus, despite reduced political visibility, an uncertain economic environment and an unstable geopolitical context, the property market of Hossegor and the Landes coast remains a safe haven: an investment that is both resilient and solid.

Philippe Thomine-Desmazures, Associate Director